We are sportswear company that wanted to create an exclusive and elite line of sportwear that can only be worn by people who can do one, very elite requirement- being able to dunk a basketball on a regulation 10′ high rim. 

 Why is this such an elite requirement?  Because, less than one percent of the people in the world can dunk a basketball.  Thus, we wanted to create a line of sportswear where the person who wears this sportswear is the “STAR”, instead of a line of sportswear that is based on some other  “STAR”.  Don’t wear sportswear because someone else can do something you can’t; rather wear sportswear that can only be worn by you because you can do what is required to wear this sportswear. You have earned the right to wear this sportswear. 

You are a one percenter because of what you can do-dunk a basketball.  You have earned the right to wear this elite sportswear.  You are a DUNKOLOGIST™!